An original project of food design, but also a true editorial project. It consists of a tea bag linked to a little book, whom reading lasts just the brewing time (5 minutes).

It is a way to live a valuable experience during a time that could be considered as lost, otherwise. In shorts, it gives a peaceful and quite moment, a cuddle for mind and mouthfeel (and no contraindications to the ideal weight). It is a way to get away from the schizophrenic digital voyeurism of today, and to take back our time. At least for 5 minutes.
 

Narratè® in short:
 

• It guarantees a 5 minutes reading (about 4.500 words), so a dedicated focus that nowadays it is rarely reachable with every other media (both on and off line);

• It is entirely customizable, even in digital ways (e.g. QR code, but also inserts in augmented reality);

• It is a food product with no contraindications basically, it is in rapid growth in Italy and largely widespread all over the world (tea is the second most common beverage, after water);

• Creative consumer experience. Consumers are now interested in buying experiential goods, both for them or as gifts;

• At an affordable price (less then 5,00), it makes the giver look good, and who receives it is delighted for the gift;

• It is mainly handmade (the final assembling is by a social cooperative in Milan), printed on recycled paper, and its blends are formulated ah hoc, with high quality ingredients.